
Selling your home should be a straightforward and secure process, not an emotional rollercoaster. For years, the traditional estate agency model, known as private treaty, has dominated the market. We believe it’s time to challenge that model and introduce you to a better way to sell: Personal Economy Partners Modern Auction, powered by I Am Sold.
The conventional estate agency approach often starts with a misleading promise. Agents, eager to win your business, might suggest an inflated asking price to stand out from their competitors. While this might be tempting, it can set you up for a long and frustrating journey.

Once your property is listed, the real roller coaster of selling your property begins. After a period of inactivity, the price often must be reduced, sometimes multiple times, to attract offers. This cycle of price cuts, combined with the instability of offers being withdrawn, can drag out the process for months, leading to false starts and significant stress. In the end, you may feel like you’ve lost control of your sale, and your property, once a dream, has become a source of anxiety.
Interestingly, many agents only suggest auction as a last resort—after months of failing to sell your property and when they’re about to lose your business. But what if you had known all your options from the very beginning?

We believe a successful outcome is a concluded sale. It’s about your property being in the market, not just on the market. Modern Auction gives you the certainty and speed you deserve, putting you in the driver’s seat.
You might have a preconceived idea of what an auction is, likely from shows like “Homes Under the Hammer,” where run-down or unique properties are sold. While those properties do find a home at auction, the reality of Modern Auction is very different. Increasingly, “normal” residential homes, the kind you would typically see sold through private treaty, are finding success this way.

Modern Auction provides a transparent and efficient way to sell your home. Once an auction ends and a winning bid is secured, both the buyer and seller are committed to the sale. This commitment significantly reduces the risk of a deal falling apart and ensures a much faster completion.
Choosing Modern Auction at the start of your journey means you’re not just hoping for an offer—you’re securing a committed buyer with a clear timeline. It’s a proactive and intelligent choice for anyone who values speed, security, and a stress-free sale.
Don’t wait until your property has stalled on the market. Take control of your sale from day one.